Back to HTC Desire 728 Ultra Specs
Review

HTC Desire 728 Ultra Review: Solid Performance for the Price

MobilePhonesPro Editorial Team
March 17, 2026
6.2/10(Good)
HTC Desire 728 Ultra

Our comprehensive review of the HTC Desire 728 Ultra covers display quality, camera performance, battery life, and overall value. A solid choice in its price segment.

Pros

  • +Excellent value for money

Cons

  • -Display could be brighter or smoother
  • -Performance may struggle with demanding tasks
  • -Camera performance is average
  • -Battery life could be better

Overview

The HTC Desire 728 Ultra offers solid value in today's competitive smartphone market. With 5.5" LCD, MediaTek MT6739, and 13 camera system, it aims to deliver a comprehensive smartphone experience.

Display

The 5.5-inch LCD display delivers adequate visuals. With a 60Hz refresh rate and 500 nits peak brightness, everyday usage is comfortable.

Display Score: 6/10

Performance

Powered by the MediaTek MT6739 with 3GB RAM, the Desire 728 Ultra manages daily tasks smoothly. Performance is adequate for most users.

Performance Score: 5.5/10

Camera

The 13MP main camera produces good photos in most conditions. Video recording at 1080p ensures your memories are captured in high quality.

Camera Score: 6.3/10

Battery

With a 2800mAh battery and 10W charging, the Desire 728 Ultra gets through a typical day.

Battery Score: 5.5/10

Value

At $120, the HTC Desire 728 Ultra offers exceptional value for what you get.

Value Score: 8/10

Our Verdict

The HTC Desire 728 Ultra is a capable device that handles everyday tasks well. While it has some limitations, it offers decent value in its price segment.

6.2/10
Good
Overall Score